Calculator

What's Your Effective CPM?

Allocate your advertising budget across channels and see what you're actually paying per unit of effective attention. Effective CPM (cost per thousand impressions) is the quality-adjusted price of reaching a thousand people — it accounts for attention decay, audience density shift, bot fraud, and scam-ad share on each channel. Try the presets to compare a typical 2015 mix, a 2025 mix, and an optimized routing.

Your portfolio shape — every dot is one percent of your budget

STRUCTURAL RESILIENCE5%VOLUME-BUILD MASKING DECAY40%MATURE DECAY45%ACCELERATED COLLAPSE10%

Allocate your budget

OOH
5%
Direct Mail
0%
Podcasts HR
0%
Newsletters
0%
Retail Media
15%
CTV
10%
Podcasts DAI
5%
YouTube
10%
Search
20%
Meta
25%
LinkedIn
0%
Linear TV
0%
Display
5%

Blended Effective CPM (2025)

$142.00

Real cost per 1K units of effective attention

Portfolio DMR Slope

+15.4%/yr

How fast your effective CPM is rising annually

Projected 2030 CPM

$384.07

Where your mix lands in 5 years